
So much about the job search has changed over the last few years, but something that still remains important and relevant is face-to-face networking. Since I often focus on the digital kind, I’ve decided to go to someone I consider brilliant at networking and that’s my sister, Kate. Like many people I know, she is looking for full time employment and is tireless in her efforts. I recently went to an event with her and got to see her in action. It was inspirational and I’ve talked about it with several of my own clients to illustrate how to network.
Rather than report on her techniques, I thought I’d let her tell you directly. Kate has a background in TV, politics, development and nonprofit leadership. Although she’s not in a creative field, networking is networking, so here she is, my sister, Kate Hubben:
“Networking” conjures up images of business card shuffling, over zealous handshaking and cheap chardonnay. It can make the most earnest of us feel sleazy, but I choose to look at it as connecting with friends – making the effort to connect with new friends and reconnect with old ones. Some of these friends end up being great connectors and help me get new clients and find better jobs and the others are just great for support or a few good laughs. Here are a few ground rules that I follow:
1) Connecting is an act of love.
I only ask to meet with people in person that I know. They know more people and so on. If they feel I should meet someone else, they will let me know. So I call my friend or associate and tell them about my life. For me personally, I have a lot to cover……Over the last six months, I went on a diet, my boyfriend dumped me, I started doing yoga and oh yeah, my business went belly up and this prompted me to reach out to my friends and say “think of me.” I genuinely try not to have a firm agenda except to remind my friends that I am looking for a new job and that I could use some good news. Everyone loves to be the “king maker.” Identify those friends who you can imagine sitting around at a luncheon saying “I got Kate that job!!!!!” and those are the ones who are likely to pick up the phone and help you.
2) Everyone loves the underdog.
Don’t be a showboater. If you want help from friends, don’t tell them how rich or thin you are or how great your marriage is. Yuck. I love to help the friend who is down and will remember me when she is up again. She needs a friend who will be her ringside coach. Recently, I went to lunch with Julie, a newly displaced Ivy Leaguer who loves to talk in shorthand. She gossiped about her nanny, complained about her kitchen renovation and then asked me to introduce her to three specific contacts. The kicker was she did not pay for lunch. Julie is still looking for a job as far as I know.
3) Be specific
When you meet someone for coffee, don’t say that “you are a generalist” or “you love people” or you “can do a lot of things.” Say as much as you can about where you want to work, what you want to do, and what you want your job to look like. A bell will go off in my brain when someone tells me they are looking for a consultant who has fundraising experience. I remember that Cathy told me she wanted fundraising project work. VOILA. If you don’t give any specifics, no bells go off when an opportunity is presented.
4) Don’t wait for a meal.
Everyone is busy so if you want to make sure your friend knows you are looking for a job, make an appointment to see them in their office. “I wanted to respect your time and just let you know that I am looking for my next job and you sit in a lot of meetings all day where you hear about jobs.” I know that it is more fun to have lunch or coffee but it also takes a lot more time, people are busy and when you’re looking for work, you want meetings to happen sooner rather than later.
5) Pay it forward.
If someone asks you to meet with someone else or talk to their friend, do it. Several years ago, a young female engineer asked to have coffee with me. I did not have any idea how I could help, but I went and gave her advice about some civic activities she might pursue. Within a few years, I went to hear our U.S. Senator speak and she was his aide!!! When I went to lobby him about something, my call was returned quickly, I got on his schedule and she never forgot that I helped her. Not only is it the right thing to do to help others, but you NEVER know where people are going to land. An unemployed marketing professional could be a successful CEO one day. We just don’t know what the future holds.
6) To thine own self be true.
When we are roaming around making new friends, there is a possibility that we will follow advice from others instead of listening to our own internal voice. We may do it to make others happy or we may do it because we have lost our confidence but we must try hard to be true to ourselves. I will admit that after two cups of coffee and some compelling conversation, I once considered becoming a stockbroker, a pilot and an interior designer. None of these are good options for me, let me assure you.
So go forth and network. Just be safe about it and write hand written thank you notes.