
I met Clare via Linked In (one of the benefits of these social networking sites). We spoke about her resume because she was focusing more on her “day job.” But soon after we talked, I received an excited (and inspiring) email from Clare saying that she had been recently recognized for her singing in a new way. I thought that her story would inspire others who are still plugging away at their art while making ends meet in whatever way they can.
Me: Could you tell us about your background?
Clare: After dabbling in music growing up, I moved to Los Angeles at age 32 to finally make a real go of it as a singer/songwriter. In Los Angeles, I spent the first 6 years plugging away at my dream, learning to write, collaborate, play small venues and strengthen my vocal ability. After I ran out of money, I went back to a serious day job working for a couple record labels doing sync licensing, which eventually led to managing projects in music merchandising. Then I got married and gave it up entirely for 4 years. After divorcing 3 years ago, I turned back to the one thing that always got me through everything: music.
Me: What has been the biggest challenge in your career?
Clare: When I returned to pursuing music, I didn’t know where to start and secretly I felt too old. Besides that feeling, there was the challenge of needing to make ends meet, and balancing my creative talents with a “day job”. Even though that “day job” has been in the entertainment industry so that I stay close to my dream, deep down inside, it has not fulfilled me. I continue to struggle every day with finding a place I fit, making a decent salary and being self-expressed.
Me: How did things recently take a turn?
Clare: About 2 months ago an artist manager stopped by our floor to look at space for rent. Indifferently, I gave him a cd saying maybe his artist would like to do one of my songs. An hour later he called me. He had listened to my entire cd and said, “you’re voice is beautiful, and your songs are so heartfelt.” “Your phrasing and delivery are like the old school singer/songwriters (i.e. Carly Simon, Carole King). “You have to keep doing these yourself”. I started crying. I told him in the entire 11 years I had been in Los Angeles, not one person in the industry had ever said anything that nice to me. All of a sudden I believed in myself again. I never thought at age 43, I would be given another shot at this, attending meetings as a singer/songwriter and receiving real professional advice and guidance.
Me: What has been your biggest challenge in following your dream?
Clare: Money and not being able to play an instrument have been my biggest challenges. I recently met with a PR/marketing company that loves my music. They want to put together a website, EP (four song cd) and send it out to 300 college radio stations. This will give me exposure and in turn bring people to my website. They want a monthly fee to do the campaign. So, I have been trying to come up with a way to raise or borrow money to pay them to get started. Not playing an instrument has made me dependent on other musicians for performance and collaborating. No one wants to work for free.
Me: How have you kept believing in your music for such a long time?
Clare: In the past, I have made the mistake of allowing others’ negative beliefs and opinions to carry a lot of weight (i.e. “you’re too old”, “it’s a tough business”) But in the last year I have gotten different reactions from people when I play them my songs, they are dumbfounded. My roommate cried!! They are touched by my voice and lyrics. This keeps me believing.
Me: What do you believe in strongly?
Clare: I believe strongly in this quote from Joseph Campbell: “ . . .If you follow your bliss, you put yourself on a kind of track that has been there all the while, waiting for you, and the life that you ought to be living is the one you start living. When you can see that, you begin to meet people who are in your field of bliss, and they open doors to you . . .”
Basically, when you move towards your dreams, the universe provides all sorts of coincidences and relationships with people that will lead you further down your path.
Me: What advice would you give someone who is trying to make a living with their art, but can’t seem to get a break?
Clare: Stay open and try a lot of different avenues – don’t be attached to one way. Always keep your eyes open and pay attention. Don’t play possum. Tell people what you do and be proud of it. I have a saying I tell people all the time: “People only buy what you are selling”. If you come across with confidence, they will believe it also. Celebrate your baby steps.
Me: Where can people listen to your music?
Clare: You can hear a sample of my work on my MySpace page: myspace.com/clarealexander
For collaborating or vocal projects, email me directly at: alexsongcan (at) yahoo (dot) com